Giorgio Armani

At this point I think of myself more as an entrepreneur than a designer. This is my life’s work and I’m more passionate about it than ever.

Giorgio Armani

My work is my life. Even though it is good to take a holiday, after two vacations it is boring.

Giorgio Armani

Remember that, in the end, the customer doesn’t know, or care, if you are small or large as an organization – she or he only focuses on the garment hanging on the rail in the store.

Giorgio Armani

I believe in destiny.

Giorgio Armani

Remain true to yourself and your philosophy. Changing in the face of adversity will in fact diminish your credibility with your customers.

Giorgio Armani

I pioneered a way of dressing that emphasized comfort, at a time when clothes were still being made in an old-fashioned and rigid way.

Giorgio Armani

It gives me the freedom to pursue projects and initiatives that I feel passionate about, even if in the short term they may not deliver a financial return.

Giorgio Armani

Yes, but it would have kept me from seeing just what I myself cold accomplish. This kind of work is my entire life and the idea of seeing others manage it would have been very difficult, no, impossible.

Giorgio Armani

The world is changing and so is fashion.

Giorgio Armani

It would be difficult not to be a free agent. I am used to deciding things on my own. The choice of a partner who could work with me would be difficult. Maybe impossible!

Giorgio Armani

The long and short of it for me is that the entrepreneur is the one who at the end decides yes or no and I like that even though it’s a lot of responsibility.

Giorgio Armani

It would be very hard for me to do things somebody else’s way.

Giorgio Armani

Our house was bombed and destroyed and my father didn’t make enough money to support us. There were five of us. Looking back, I realize that we didn’t even have enough to eat, just like many Italian families back then.

Giorgio Armani

My mother was the main reason I developed an interest in fashion. Though we grew up in post-war Italy and were very poor, she always ensured that my brother, sister and myself were immaculately dressed. She was herself an innately elegant woman. In memory of her I named my yacht Mariu, which is the southern Italian dialect for Maria.

Giorgio Armani

My mother dressed in her best clothes, which were always simple but so elegant and sophisticated.

Giorgio Armani

There were planes flying over us and we were under bombs all of the time. Our parents used to wake us up at night to take us to the shelter.

Giorgio Armani

If you were a man you had to be a notary, a lawyer, or a doctor.

Giorgio Armani

I was feeling frustrated in the service, and was thinking about what else I could do with my life.

Giorgio Armani

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.

Giorgio Armani

You have to think of the future. If not, we would close down!

Giorgio Armani

I find that fashion recently has been a little too hasty. Often times it’s put together quickly to catch the attention of the media, and I didn’t want to do that.

Giorgio Armani

It’s much easier to make something that’s spectacular and showy than to make something that’s classic but at the same time current.

Giorgio Armani

I find it gratifying that I have launched a lasting style. But of course, I feel the need to reach forward to question myself, to take risks…I always want to refresh and renew.

Giorgio Armani

I supposed it would have been great to invent something as classic and enduring as the tuxedo. But if I was collecting royalties, I wish I’d invented the corkscrew.

Giorgio Armani

At the beginning I loved westerns and Italian comedies, but later I fell in love with the neorealist films that inspired my good friend Martin Scorsese.

Giorgio Armani

It was like being transported from the harsh reality of life in post-war Italy to this magical place. The stars were so glamorous and lager than life that I wanted somehow to share in that.

Giorgio Armani

I established an office in Los Angeles to provide an additional service to our film industry friends because I’ve always been passionate about film.

Giorgio Armani

As a designer, it’s always good to stretch yourself and the challenge of dressing people whose bodies are fine-tuned and developed is one that I particularly enjoy.

Giorgio Armani

When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial. But I considered it a medium to speak with a less affluent clientele.

Giorgio Armani

I have always paid great attention to having brands that don’t overlap. I choose a brand for a particular market and balance my collections in terms of look, price, distribution and location.

Giorgio Armani

When the supply of fashion items becomes so enormous, the consumer tends to choose the leading brand, which means that others are left behind. And to establish real credibility…is no simple matter.

Giorgio Armani

They have top designers but you can’t become credible overnight just on the basis of huge advertising campaigns.

Giorgio Armani

It’s a long process, the preparation of the hair and make up and it almost seems like I really shouldn’t be here sort of – people might think it’s a waste of my time. But, I need to have a presence here to sort of control what’s going on in terms of hair and make up

Giorgio Armani

At the moment we are perfectly able to finance our projects without going onto the stock market to raise capital. If we were to become a listed company, I would have to be constantly justifying certain expenses to my shareholders, expenditures that are sometimes absurdly enormous but which can produce an enormous return. And I don’t see why I should.

Giorgio Armani

We children didn’t have many chances to daydream. It was wartime. There were very real, everyday problems. I didn’t have time to think about my dreams for the future. We were concerned with certain, very basic things: eating, getting cheap schoolbooks, and being able to go to the cinema on Sundays.

Giorgio Armani

It is a fact that, in the West, we live in a capitalist society, but that does not mean that we cannot be guided by the idea of a social conscience in our work. Yes, fashion design requires consumers to consume, but we can do out bit for society by running our companies in a socially responsible way, and by creating products that promote respect for social and environmental issues.

Giorgio Armani

The best way to make a contribution in fashion is to promote the idea that a fundamental interest in preserving the environment is itself fashionable.

Giorgio Armani

Anything that helps to prevent the spread of HIV in Africa must be encouraged.

Giorgio Armani

In this business you can’t have a destination, an arrival point. Otherwise your competitors will overtake you, or you become complacent.

Giorgio Armani

With fashion you have to renew yourself…you’re only as good as your last collection.

Giorgio Armani